How to make new stores quickly exposed, how to help them attract and stimulate on-site passenger flow is a problem that all shop owners need to solve. The creation of local shop-exploring content has become the biggest promoter. They provide viewers (potential consumers) with information about store products or services through video, so as to achieve the purpose of store exposure. No matter what kind of popular short video it is, we all have long-term cooperative KOLs, and the number of individual local organic fans exceeds 10w.
KOL is the best traffic distribution channel. Utilizing the influence of KOL to distribute the traffic gathered in KOL and content to various cooperative stores is the basic business logic of store-exploring content. With many KOL resources in hand, the content of food exploration stores is constantly being upgraded and updated. Now it has been at the forefront of the trend of content marketing, showing super adaptability and vitality.
On June 28, AdlTripro posted a video called”Ramen in the Wind Dog Region” on the Xiaohongshu platform. 24 hours after it was released, the video had 26.3K views, 1.5K likes, 24 comments, and the increased fans amount is 2000+.
With regard to video shooting, the first thing to do is to select the topic, explore the store, seize the characteristics of the restaurant and the product to determine the theme of the video. Then we need to select the appropriate store business, fully communicate with the business, enter the kitchen to understand the ingredients, and request How many people in the restaurant to cooperate with the shooting. The shooting location is determined by meeting the needs of both of us.
The second is the actors, who worked very hard during the filming process, acting naturally and expressing richly in place. The actor’s sense of lens is brought in with all his heart, so that the performance feels real.
Finally, let’s step to the post-processing. The content of the video controls the time very well. At the same time, the story is complete, which effectively improves the completion rate of the video, and also attracts the attention of many people. Moreover, the next discussion point for general public is hide in the video
The popularity of shop search content is driven by users, merchants and KOL
First of all, from the perspective of users, the large-scale growth of Internet users has driven the growth of user groups in the field of online consumption. The improvement of the people’s living standards has also led to the improvement of consumption capacity per person, which inevitably includes the improvement of food consumption. Therefore, the growth of online consumer groups and the increase in consumption levels are one of the most fundamental driving forces for the existence and development of shop search content.
Secondly, from the perspective of merchants, the effect of mobile Internet in the catering industry is obvious. More and more catering brands sell goods and provide services through the Interne. However, the disappearance of hot topics has increased the competitive situation again, and the brand needs more customers. In addition, some traditional old stores and businesses that have not joined the online consumption are facing greater challenges. it is necessary to increase their popularity and exposure through KOL.
Last but not least, it is the KOL who builds a bridge between users and businesses. They attract users through content, and then attract users to partner businesses.
In summary, users, merchants, and KOL have promoted the development of shop-discovery content together.
Through the display of real dishes, consumption level and location info in the video, you can find the important information of the business, which help you save the time of searching and judging by yourself. Moreover, it improve the efficiency of decision-making.
The second is merchants, where the positioning of videos is clear, users are watching accurately, and the conversion rate is high. Moreover, in such an Internet age, compared to handing out papers and traditional advertising, the cost of KOL promotion is lower. It is valuable and especially suitable for small businesses.
